Hi, and welcome back to the Mohsin Salya blog.
I’m often asked about what I think will be the next big thing in running. Running is a strange sport in this sense – in its purest form, it is just a simple, ancient activity that essentially hasn’t changed much since humans first stood on their hind legs.
But in many other ways it’s hard to think of a sport that has done more to influence so many aspects of our lives – from its impact on fashion, in terms of the latest trainers and the advanced breathable materials we wear, through to the changing obsessions that periodically grip the sport itself – with everything from ultra running to obstacle races like Tough Mudder. It is a sport that is literally always on the move.
So, with that in mind, here are just a few of the new directions that running might be heading in over the coming year.
For those of you who don’t like to run alone – good news. Just like pretty much every other area of our lives, running is getting increasingly social. Runners are great at building a strong community and now it’s becoming easier than ever before to organise and bring together like-minded people for a shared experience.
Retailers are using social media in increasingly smart ways to target groups who they know will love their products, and this is a particularly powerful phenomenon in the world of running. Of course fashion has always been important to runners, but now with our increasingly connected digital networks and the distance between customers and retailers getting ever shorter via social media, new styles and sub cultures will multiply rapidly.
I’ve talked before about the idea of having multiple shoes to suit the running you’re doing – whether they’re trail shoes for off road, winter running shoes, barefoot running shoes or those special shoes that you only put on for competitions. This is another trend that will only increase in the coming years, with retailers and runners creating a perfect storm of supply and demand.
So, running moves on, as it always will. Whether you want to follow the herd – or run your own race – well, that is entirely up to you!
Until the next time,
Mohsin Salya